Your video still needs to be good of course, so a lot of what we’ve discussed still applies here. At the same time though, there are a few things to consider when using your videos in this context.

At the same time though, it’s important to remember that YouTube ads are also interruptive in nature. This is unlike advertising on Google for instance, when users are actively looking for content. Statistics suggest that the click through rates on YouTube videos are around 0.01% which isn’t high and 80% of users have never bought a product because of a YouTube ad.

So YouTube ads are not the best place to try and get direct sales – instead you may want to consider Facebook video ads. What YouTube ads are great for though is increasing brand awareness and interest – and for promoting your own YouTube channel. Keep this in mind when planning your campaign.

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