Visits to my business location
Your online presence matters a lot, but you also want to maximize your actual in-store traffic to drive more sales, especially if you are running a location-dominant type of business, such as a restaurant or a bakery.
Bing Ads will allow you to effectively market your physical business location by giving more visibility to your business location through the most relevant searches.
Conversions in my website
It is true that the main goal of your advertising campaign is to make more money for you and your business, but if you really want to convert people clicking through your ads to your site into actual customers, then you need them to take action right on the spot. Bing Ads can help you use a campaign to grow customer conversions.