There are hundreds and hundreds of article directories on the Internet. Some of them are more highly respected than others and retain good authority ranking from the search engines. When people are looking for information and searching for keywords, often well optimized articles, held within the directory sites, are shown at the top of search results. The article directories themselves are also searchable according to keywords and subjects. Millions of people search through Google.com and the other search engines on a daily basis. They are looking for information on a huge variety of subjects by entering specific words and phrases.
Well-written articles are great resources for them and you should try and ensure that your articles are distributed and published in as many places as possible on the Internet so that those searchers will come across them. There is no doubt that article marketing works very well if you give it a chance to work for you.